Rethinking Barrels

Rising costs and inefficiencies in traditional cascading barrel plans create constraints that jeopardize long-term winery viability.

• Maximize quality while reducing barrel expenses across all barrels in use
• Reframe barrel budgets and avoid over reliance on the neutral barrel trap
• Accelerate cash flow, improve efficiency, and streamline barrel operations

To stay competitive, wineries must critically examine how barrels are used and embrace innovative options that deliver better quality, lower cost, and operational efficiency.

ELEVAGE TECHNICAL BARRELS

• Controlled Micro-oxygenation - even, slow, consistency, no barrel-to-barrel variation
• Varietal Specific Barrels - elevates quality, potential to shorten aging & cashflow cycle
• New Top Oak Choices Yearly - from prestigious French cooperage without the barrel cost 
• Operational & Handling Advantages
• Maintenance & Longlife Durability
• Space Efficiency - Larger/Stackable/Forkliftable
• Sustainability Benefits - lowers winery carbon footprint
• Cost Effective for Bigger Premium Market Segment (≈ 7X larger than Luxury Segment)

• Once committed cutting corners creates cost and dissappointment.
• The impact on the workforce is untenable
• Cascading barrel programs lack viablity for the ast majority of volume
• Likelihood of being over-reliant on uneconomic neutral barrels
• Roughly 95% of all-barrels-in-use are refills & neutral-traditional barrels  ≈ 75% are neutrals
• Results in quality potential is unfulfilled & operating costs are excessive
• Advances in technology and science enables superior performance outcomes